Welcome to Fit Madison. We’re here because you’re there, and somehow we need to come together. Madison has it all. We’ve got Badgers and we’ve got Brat Fest. We’ve got the farmers market and the Willy Street Co-Op. A lake for just about every day of the week. State Street, Memorial Union, Henry Vilas Zoo, Monona Terrace. Could we go on? Of course. But let’s get to the point. We’re here. All of us. On our bikes, running down the streets, in our rollerblades, strapped to our Fuel Belts, walking our dogs, training, enjoying, being.

That’s why we are here.

Ironman Wisconsin. Madison Marathon. Madison Mini Marathon. Crazylegs. Berbee Derby. Capitol View Triathlon. Those are the names that ring our bells. That have us salivating like dogs, and itching to get outside. It’s 4 degrees outside, we’ve got thermals. It’s 97 degrees outside, we’ve got hydration packs and sunglasses. It’s raining, who cares.

Madison is fit. And so are you. Join the conversation.